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3 Ways to Increase Your Sales
Last week I got a call from Jose, who was looking for help improving his ads. He'd been running the same ad in four local papers for two months and only gotten one response. He was understandably frustrated. With more than a dozen very satisfied...
6 TIPS TO SELLING MORE ONLINE
by Oluwafisayo Akinlolu 1. Progressive Discount Offer People would buy more if you tell them there is a price slash on bulk purchase. It really does not matter if the slash is $10 or $1. Give progressive discount offers and watch your sales "sky...
7 Ways & Places To Sponsor New Distributors
7 Ways & Places To Sponsor New Distributors
by Zamri Nanyan
Would you like to get a continuous stream of leads and prospects than you can ever imagine?
If you are serious about your network marketing business, then you know that you...
Advertising Is Dead! Viva le SEO!
The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the...
Advertising on a Tight Budget
You will say I'm on a tight budget. Don't worry, there are several ways to promote your business on a tight budget. You must be creative. There are several ways to advertise your product and services in the internet. To get exposures you need:
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5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?
Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.
YOUR VOICE MAIL MESSAGE
Does your voice mail message give additional information about your business? Use this opportunity (you have a captive audience) to provide some additional information. You can mention your website or newsletter, promote an upcoming event, or offer a free report.
YOUR E-MAIL SIGNATURE
This is a chance to send a marketing message along with every e-mail that you send. Remember, e-mails are often
forwarded. Think viral marketing (if this term is new to you, check out Seth Godin. It’s a good thing). Do you have an upcoming event? Do you offer a free article or report? Are you having a sale? At a minimum put a link to your website in your e-mail signature. In addition to interesting
content, think about the color and font of your e-mail signature and create something that is attractive and fits with your brand.
YOUR BUSINESS CARD
Use the back of your business card. Don’t leave this valuable space blank. Make an offer for something like a free report, your newsletter, a sample of your services, a discount, etc. Get your business cards out into the world so people can hear about your offer. Ask for permission to leave a few cards at places your clients frequent like stores, restaurants, gyms, waiting rooms, etc.
YOUR EXISTING PROFILES
I hope you have profiles on networking websites, directories, clubs, industry associations, and the like out there. Has your marketing message, your offer, and/or your products/services changed since you first created your
profiles? I am betting that is a yes! Review all your profiles to make sure
they are up to date. This is a great chance to take inventory of all of the places where you have profiles and create a list you can refer to later. If you have a photograph of yourself to add to your profiles, please do so. Add your photo to your own website if it isn’t already
there. Connecting your face with your company makes your company more human and personal. Remember, people buy from people they know, like, and trust. It will also help people
recognize you at events.
YOUR COMPANY LETTERHEAD
This may seem like a no-brainer but I have seen business owners who don’t have their contact information on their
letterhead. Your letterhead needs to include your phone number, e-mail address, and website. This goes for your printed hardcopy letterhead as well as the electronic version.
The only way to know which marketing strategies are working for you is to keep track. This includes the activates above as well as all of your other strategies (networking, referrals, direct marketing campaigns, etc.)
Always, I mean always, ask people who contact you how they heard about your business and record this valuable
information. It is easy to do, simply create a list of all of your marketing strategies and how many people respond to each one. It is easiest to do this electronically using a spreadsheet so you can easily calculate percentages and totals. You can also use old-fashioned pen and paper if you must. Whatever method you prefer, just make sure you do it!
It’s time to get into action. Take some time and go through all of your marketing materials. What marketing tools do you have laying around that could be dusted off and upgraded up to
work even harder for you?
(c) 2005 Stephanie Ward
About the Author
Life & Business Coach Stephanie Ward helps business owners set their profits on fire! Get your free monthly profit tips plus bonus report at: http://www.fireflycoaching.com
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